VersaTraction
Harris & Howard Farber
When VersaTraction first introduced its adhesive traction for surfboards, the founders couldn’t have imagined the waves they’d make beyond the water. Launched in 2007, VersaTraction quickly became a favorite among surfers seeking a durable and versatile alternative to traditional surf wax. Building on that success, the team expanded their expertise in adhesive technology to tackle outdoor safety, developing step treads for pool decks and landscape stones under the brand Kahuna Grip.
The company’s biggest breakthrough, however, came from an unexpected and personal accident. After one of the founders suffered a serious fall in the bathtub, requiring months of recovery, the team saw an opportunity to rethink bathroom safety. That moment inspired the creation of VersaTraction’s innovative bathmats: all-natural, clear adhesive mats designed to stay firmly in place without abrasive materials or glass.
What sets these bathmats apart is their thoughtful design. They leave no sticky residue, are soft to the touch, and easy to clean. Their standout feature, however, is water activation—when wet, the mats become exceptionally grippy, performing best when fully submerged. Dry, they maintain a smooth, rubbery feel that’s gentle and safe for bare feet.
Users rave about how seamlessly the mats blend into the surface of tubs and showers, to the point that they often forget they’re there. The mats don’t shift or bunch, eliminating trip hazards, and they prevent water buildup underneath, reducing mold and mildew risks common with traditional removable mats.
From surfboards to bathtubs, Kahuna Grip’s evolution showcases the power of innovation and adaptability in solving everyday safety challenges. By staying true to their mission of creating safer environments, the company has turned a niche surf product into a trusted household solution.
Kahuna Grip products are available at Versatraction.com, Amazon, and QVC. To explore their offerings in person, call (714) 973-4589 to schedule a visit to their Santa Ana warehouse. Please note, products are not sold in stores.
VersaTraction
151 Kalmus Drive, Suite E 220
Costa Mesa
714-973-4589
Versatraction.com