Gentle Genie Rug Care

Eric Bollmann

Gentle Genie Rug Care offers your area rugs the most thorough cleaning they’ve ever received—a process they proudly call restorative deep cleaning. Whether your rug is a cherished heirloom, a high-end designer piece, or a functional part of your home, Gentle Genie ensures it gets the care and attention it deserves.

The process begins with a meticulous rug dusting, designed to extract dry soil, gritty sand, and embedded particles from deep within the fibers and foundation of your rug. This essential first step not only protects your rug from premature wear but also prepares it for a deep and effective cleaning. Once dusting is complete, your rug moves to the wash floor for a mild yet thorough shampooing of both the front and back. During this stage, Gentle Genie also applies any necessary stain or odor treatments, ensuring your rug is fully refreshed.

The magic continues as Gentle Genie’s state-of-the-art river of water flushes and rinses fresh water through your rug until it runs completely clean. This process removes all remaining dirt and residue, leaving your rug as fresh as the day it was made. A final conditioning rinse enhances the softness and vibrancy of your rug’s fibers, followed by water extraction and placement in a high-powered centrifuge to remove excess moisture. The finishing steps include careful drying and grooming to ensure your rug is returned looking its absolute best.

Pricing for this comprehensive cleaning is $5 per square foot, with optional pick-up and delivery services available at $65 each way. Gentle Genie provides convenience and peace of mind, especially for large or delicate rugs.

Eric, along with his business partners Livingston and Larry, proudly operates Gentle Genie Rug Care in Orange County and the Inland Empire. As a lifelong resident of San Juan Capistrano, Eric personally oversees rug jobs in South Orange County, ensuring a customized experience and the neighborly care you’d expect.

Gentle Genie Rug Care is committed to treating every rug with expert precision and a personal touch. Visit their website at GentleGenieRugCare.com to learn more about their process or schedule a cleaning for your treasured rugs today.

Gentle Genie Rug Care
3605 W. MacArthur Blvd, Santa Ana
Servicing ALL of OC
949-484-8888
GentleGenieRugCare.com

Dana Point Hardware

Billy Barker

In the late 1950s, Bill Sandberg began his career in the hardware industry in his hometown of Burbank, California. After marrying Carolyn, the two purchased Frazier Park Lumber and Hardware, where they worked tirelessly while raising their family in Los Angeles.

By 1976, they decided it was time for a new chapter. Selling the business, they set their sights on finding a coastal location to establish a store of their own. Bill and his brother Bernie scoured the coastline of Orange County, traveling as far south as Oceanside, in search of the perfect spot. They ultimately discovered the charming beach town of Dana Point, a community that felt like home. That December, Bill, Carolyn and Bernie opened the doors of Dana Point Hardware.

In those early days, sacrifices were made to ensure the fledgling business thrived. Bill and Carolyn lived in a tiny trailer behind the hardware store for the first year. Eventually, they purchased a sailboat docked in Dana Point Harbor and made it their home for an impressive 17 years. Their unique lifestyle became a testament to their dedication and resilience.

The Sandberg family’s involvement in the store grew as time went on. Bill and Carolyn’s children, Bill Jr. and Susan Sandberg (now Basanda), joined the family business, with Bill Jr.’s wife, Carla, also contributing to the operation. Their children grew up working in the store, learning the values of hard work and community service. Among them was Susan’s son, Billy Barker, who found his passion in the family business. Starting in 1998, Billy took on increasing responsibilities and now manages all day-to-day operations.

Today, Dana Point Hardware is a four-generation family legacy. Billy’s daughters, Ava, Lexi and Jaiah, often lend a hand, running registers and assisting customers with the same friendly service the Sandbergs are known for. Whether serving local tradesmen or do-it-yourselfers, the team at Dana Point Hardware is dedicated to providing top-quality home improvement products and superior customer care.

Proud to be a part of Dana Point’s history, Billy Barker invites you to visit their neighborhood hardware store on Del Prado Avenue. Stop by and let the Sandberg family help you with your next project.

Dana Point Hardware
24366 Del Prado Ave
Dana Point
949-496-4158
DanaPointHardware.com

Cindy Horner Design & Construction

Transforming Houses into Dream Homes

Nestled in the heart of San Clemente, Cindy Horner Design & Construction is a family-owned business dedicated to delivering innovative, high-quality home renovation and design solutions. A long-time resident of San Clemente, Cindy runs the business with her husband, a retired Marine who served honorably for 25 years. Together, they’ve built a strong community presence while raising their three children.

As proud members of the American Society of Interior Designers (ASID) and the National Kitchen and Bath Association (NKBA), Cindy Horner Design & Construction showcases a commitment to professionalism and industry excellence. Their skilled team of project managers, contractors, and designers takes on projects of all sizes, turning visions into reality while respecting budgets.

This February, the company will debut its new showroom on El Camino Real in downtown San Clemente, across from Sonny’s Pizza. The showroom will feature an array of cabinets to suit every style and budget, along with premium materials like Cosentino Countertops, Dekton, and Silestone to inspire your next project.

Cindy has built a reputation for creating spaces that balance style, functionality, and comfort. From kitchen makeovers to bathroom renovations, her team combines creativity and precision to deliver outstanding results. “We’re not just designing spaces; we’re creating homes where families can truly thrive,” Cindy shares.

Sustainability is a cornerstone of their approach, with an emphasis on eco-friendly materials and energy-efficient designs. Cindy and her team tailor every project to fit their clients’ lifestyles, ensuring homes reflect the unique needs of each family.

Whether you’re dreaming of a tranquil retreat, a creative workspace, or a family-friendly haven, Cindy Horner Design & Construction is ready to transform your house into a home. Visit their new showroom and experience the expertise and dedication of a business deeply rooted in the San Clemente community.

Cindy Horner Design & Construction
430 N. El Camino Real, Ste. B
San Clemente
949-836-9363
CindyHornerDesigns.com

Outdoor Lighting Perspectives

Laura Bradburn

Meet “Laura the Lighting Lady,” proud owner of Outdoor Lighting Perspectives. Laura Bradburn is brightening homes across Orange County and is are thrilled to enlighten readers about her expertise in all things lighting!

Laura is a SoCal native and raised her family right here in the OC. With a BS degree in landscape architecture, Laura brings a great depth of knowledge to her lighting design business. Outdoor Lighting Perspectives (OLP) provides outdoor lighting design, installation, and maintenance. Laura loves the design process and creating livable outdoor spaces for her clientele. With her landscape architecture degree, she also offers her clients guidance on their gardens and helps to coordinate garden refreshes, new landscaping, and/or outdoor elements with her community of outdoor construction professionals.

What sets OLP apart from the rest is its core services consisting of landscape and architectural lighting for residential, commercial, hospitality venues, golf clubs HOAs, and vacation homes. They also offer a holiday lighting rental program and permanent roofline lighting. OLP is one of the few companies that offers a limited lifetime warranty for their entire lighting system.

Laura and her team recently completed an expansive lighting project for Jason and Melanie Hamilton, at their home in Coto de Caza. The project included revamping the lighting fixtures for their entire home exterior. The Hamilton’s lighting design was seamless and beautifully integrated into their home’s outdoor design. When asked about his experience with OLP, Jason shares: “Laura was fantastic and very accommodating to our family’s schedules. She was extremely adaptable and worked to find the best solutions to meet our needs and welcomed our feedback during the process. Her team was patient, efficient, and clean throughout the duration of the project.”

Given Laura’s expertise, one piece of advice that she can offer homeowners is to explore the benefits of security lighting. With the rash of recent break-ins, this is a very hot topic these days. OLP offers lighting that can provide both security and beauty to your home.

To learn more about Laura and her services, please visit OutdoorLights.com/ocsouth.

Outdoor Lighting Perspectives
License #1106783
San Juan Capistrano
949-523-3936
OutdoorLights.com

South Coast Shutter and Shades

Tom & Donna Schuster

Specializing in the customization of shutters, blinds, cellular shades, woven woods, plantation shutters, and motorization, South Coast Shutter and Shades, led by Tom and Donna Schuster, goes the extra mile to cater to their clients. They offer complimentary in-home design consultations, assistance with measurements, and professional installation, all at no additional cost. Bringing over 32 years of expertise to the table, the team at South Coast Shutter and Shades is dedicated to providing personalized service that aligns with your budget.

Tom emphasizes their commitment to client input, stating, “We listen to you and integrate your ideas into the design of your custom shutters, blinds, or shades. Our extensive portfolio and samples allow you to envision the final look of your windows.” He highlights that their pricing, sales support, and in-house design services, provided without extra charges, set them apart from the competition.

Greg and Shari Rhodes of D&G Rhodes Construction, Inc., attest to the outstanding service, stating, “Once we discovered South Coast Shutter and Shades, we only recommend them to our clients. Tom and Donna are reliable, punctual, and maintain a tidy workspace. Our clients, impressed by their experience, happily refer South Coast Shutter and Shades to others.”

Having earned a 5-star rating on Yelp with numerous positive testimonials, South Coast Shutter and Shades is celebrated for its excellence. Doug W. of Mission Viejo commends, “From the first call, I knew I was dealing with a reputable, experienced, HONEST company. Tom and Donna are absolute PROS and obviously take pride in their work… Their price was very competitive, and what they quote is what you pay—unlike some others whose prices seem to escalate. All appointments, including installation, were flawless.”

The team invites you to experience their trustworthiness. With the capability and integrity to tackle projects of any size, South Coast Shutter and Shades encourages you to reach out for a free in-home consultation and discover the difference they can make.

South Coast Shutter and Shades
949-388-8344
SouthCoastShutterAndShades.com

VersaTraction

Harris & Howard Farber

When VersaTraction first introduced its adhesive traction for surfboards, the founders couldn’t have imagined the waves they’d make beyond the water. Launched in 2007, VersaTraction quickly became a favorite among surfers seeking a durable and versatile alternative to traditional surf wax. Building on that success, the team expanded their expertise in adhesive technology to tackle outdoor safety, developing step treads for pool decks and landscape stones under the brand Kahuna Grip.

The company’s biggest breakthrough, however, came from an unexpected and personal accident. After one of the founders suffered a serious fall in the bathtub, requiring months of recovery, the team saw an opportunity to rethink bathroom safety. That moment inspired the creation of VersaTraction’s innovative bathmats: all-natural, clear adhesive mats designed to stay firmly in place without abrasive materials or glass.

What sets these bathmats apart is their thoughtful design. They leave no sticky residue, are soft to the touch, and easy to clean. Their standout feature, however, is water activation—when wet, the mats become exceptionally grippy, performing best when fully submerged. Dry, they maintain a smooth, rubbery feel that’s gentle and safe for bare feet.

Users rave about how seamlessly the mats blend into the surface of tubs and showers, to the point that they often forget they’re there. The mats don’t shift or bunch, eliminating trip hazards, and they prevent water buildup underneath, reducing mold and mildew risks common with traditional removable mats.

From surfboards to bathtubs, Kahuna Grip’s evolution showcases the power of innovation and adaptability in solving everyday safety challenges. By staying true to their mission of creating safer environments, the company has turned a niche surf product into a trusted household solution.

Kahuna Grip products are available at Versatraction.com, Amazon, and QVC. To explore their offerings in person, call (714) 973-4589 to schedule a visit to their Santa Ana warehouse. Please note, products are not sold in stores.

VersaTraction
151 Kalmus Drive, Suite E 220
Costa Mesa
714-973-4589
Versatraction.com

Sofas by Design

Deborah & Tiffany Ashcroft

Established in 2003 by Deborah Ashcroft, Sofas by Design stands as a female-owned enterprise, serving as both a sofa manufacturer and an interior design team nestled in San Clemente. Beyond its specialization in crafting custom-made sofas and sectionals, the business has gained renown for housing an extensive array of thoughtfully curated furniture and home goods.

Sofas by Design sets itself apart from the commonplace, cookie-cutter offerings prevalent in online and big-box furniture stores. Instead, it showcases an eclectic fusion of unique treasures meticulously selected to captivate and delight both you and your guests. The company remains at the forefront of evolving trends, ensuring not only that your visions come to life but also that your purchases bring lasting pride for years to come.

Unleash your creativity! From classic traditional to contemporary/modern styles, you have the freedom to choose from a myriad of options, including diverse fabrics and brands, crafting a distinctive statement for your space. If you find yourself uncertain about the direction to take, the team stands ready to assist with a professional design consultation, guiding you through the process of customizing the perfect piece for your surroundings.

Sofas by Design invites you to explore its stellar 5-star reviews on Yelp, a testament to the high-quality merchandise and exceptional customer service that locals can’t stop praising. If you’re gearing up to furnish your space but unsure where to begin, schedule an initial consultation. The team is eager to provide accurate and realistic information regarding costs and timelines, address any inquiries you may have, and accompany you through the entire design journey. Conveniently situated on El Camino Real (next to Pizza Port), the showroom warmly welcomes visitors Monday through Saturday from 10:00 a.m. to 4:00 p.m.

Sofas by Design
309 N El Camino Real
San Clemente
949-294-2635
SofasByDesign.co

Socal Tankless

Mike Kinder

At Socal Tankless, a commitment to delivering top-tier service is ingrained in the company’s ethos. The dedicated team at Socal Tankless, comprised of certified technicians, is steadfast in providing customers with unparalleled quality, whether it’s a new installation, routine service, or a meticulous repair. Their goal is to collaboratively explore and implement the most efficient and cost-effective solutions for each individual need.

With a legacy spanning over 40 years in the plumbing industry, Socal Tankless stands as a family-owned and operated business, boasting a rich tradition of excellence. The company takes pride in its unwavering dedication to delivering the highest caliber of service and products available in the market. Accredited with certifications from prominent tankless water heater manufacturers, Socal Tankless is committed to maintaining a position of leadership within the industry.

As an Orange County-based establishment, Socal Tankless not only serves its community but actively contributes to its well-being. The company embraces a spirit of giving back by sponsoring various youth sports initiatives, including Little League, AYSO, and high school athletics programs such as football and girl’s softball teams. This engagement with the community reflects Socal Tankless’s commitment to fostering a positive impact beyond its plumbing services.

ECO-FRIENDLY OPTIONS
Tankless water heaters offer several eco-friendly benefits that make them a popular choice for homeowners looking to reduce their carbon footprint. First, tankless water heaters only heat water when it’s needed, which means they consume less energy overall compared to traditional water heaters that constantly heat a large tank of water. This energy-efficient design can lead to significant savings on your energy bills and lower greenhouse gas emissions. Additionally, tankless water heaters typically have a longer lifespan than traditional water heaters, which reduces the need for frequent replacements and ultimately decreases waste. Overall, the eco-friendly benefits of tankless water heaters make them a smart choice for environmentally conscious homeowners.

Socal Tankless is not merely a plumbing service provider but a cornerstone of the community, combining decades of expertise with a genuine passion for service and community support.

Socal Tankless
949-481-6940
SocalTankless.com

ReelTime Sight & Sound

Jon Colburn

For those seeking to elevate home entertainment and satisfy even the most discerning family members, ReelTime Sight & Sound stands as the premier destination in San Juan Capistrano. Far more than just an electronics store, ReelTime is celebrated for its superior equipment, expert design and seamless installation services, delivering tailored solutions that delight customers and simplify their lives.

At the heart of ReelTime’s success are its experienced design consultants, who craft custom solutions to meet each client’s unique needs. From conference rooms and whole-home automation to networking, security and audio systems, every project is approached with precision and care. ReelTime’s expansive 17,000-square-foot showroom offers live demonstrations of cutting-edge audio, video and automation systems. Visitors can explore technologies like motorized shades, advanced surveillance and security systems as well as the latest in network and Wi-Fi solutions, gaining hands-on experience with industry-leading innovations.

What truly sets ReelTime apart is its commitment to delivering exceptional customer service and innovative solutions. Every installation is meticulously managed by a dedicated project manager, ensuring flawless execution. This often involves creating custom cabinetry, coordinating with architects, interior designers or contractors and making multiple site visits to ensure every detail is perfect. The engineering team integrates every component seamlessly, delivering systems that are both intuitive and enjoyable to use.

In today’s fast-paced world, ReelTime embraces the latest advancements to simplify and enhance home living. For example, the Sonos range of wireless HiFi products brings entertainment to life with just the push of a button. By combining top-tier brands with expert knowledge, ReelTime transforms homes into hubs of captivating sound and stunning visuals, creating an unparalleled entertainment experience.

No matter the size or scope of the project, ReelTime’s team of experts ensures every detail is handled with care. Visit their showroom to explore a wide array of home entertainment options and discover how the latest technology can transform your space into a place of extraordinary comfort, style and entertainment. Learn more at ReelTimeAV.com.

ReelTime Sight & Sound
26381 Via De Anza
San Juan Capistrano
949-240-0555
ReelTimeAV.com

Doheny Builders Supply

Kyle Goerlitz

Doheny Builders Supply has been a cornerstone of South Orange County’s construction industry for 50 years, marking a milestone of excellence and service since its founding by Tracy Clow in 1975. After Tracy’s passing, the business entered an exciting new chapter in 2018 when Kyle Goerlitz, a seasoned professional in the construction field, took ownership. Kyle, who also owns Gary Bale Redi-Mix Concrete, saw the perfect synergy between his concrete business and Doheny Builders Supply’s extensive inventory of building materials.

Over the past five decades, Doheny Builders Supply has become the go-to source for residential and commercial building materials, serving homeowners and contractors with an impressive selection of in-stock and custom-order products. Kyle and his experienced team continue this proud tradition, offering everything needed to tackle projects of any size.

In 2021, the company expanded its offerings with a beautiful window and door showroom located on Doheny Park Road, across from the Post Office in Capistrano Beach. This showroom features premium brands like LaCantina Doors, Jeld-Wen, Pella, Milgard, AG Millworks, Simpson Doors, and Contractors Wardrobe. Whether you’re dreaming of sleek bi-fold patio doors, a charming Dutch front door, or upgraded windows for your home, Gennie Neidermayer and her expert sales team are ready to guide you every step of the way.

For masonry or landscaping projects, the original Doheny Builders Supply yard, just down the street, remains a trusted hub for raw materials, pavers, and flagstone. Led by Brandi Jimenez and her skilled team, the yard proudly carries products from top manufacturers like Orco, El Dorado, Acker- Stone, Spec-Mix, Belgard, and Angelus Block. Whether you’re updating a driveway, building a patio, or tackling a larger project, their customer service experts are always on hand to keep your plans running smoothly.

As they celebrate 50 years in business, Doheny Builders Supply continues to uphold their motto: “The right building materials for any job!” Stop by today or give them a call to experience their unmatched expertise and friendly service.

Doheny Builders Supply
25789 Las Vegas Avenue
Capistrano Beach
949-240-3585
DohenySupply.com