Kahuna Grip

Born from Surfing!

Little did the founders of Kahuna Grip, an adhesive traction for surfboards, know that a sticky solution would pave the way for a revolution in outdoor and bathroom safety. In 2007, Kahuna Grip gained traction among surfers as a more versatile alternative to traditional surf wax. Riding the wave of its initial success, the founders expanded and applied their expertise in adhesive technology to create step treads for pool areas and landscape stones, enhancing safety in slippery outdoor environments, calling it Versatraction.

CEO Harris Farber says it was a personal mishap that led to the company’s most significant pivot. When one of the founders suffered a fall in the bathtub, requiring months of recovery, the team realized the potential of their technology in the humble bathmat. This accident sparked the development of Versatraction’s innovative bathmats: clear, all-natural adhesive mats that stay put and contain no abrasive materials or glass, setting them apart from traditional non-slip solutions.

The absence of sticky residue makes them comfortable to touch and easy to clean. But the true magic lies in their water-activated properties – when wet, the mats become remarkably “grippy,” with optimal performance when fully submerged. When dry, it maintains a soft, rubbery feel that’s safe for bare feet.

Customers say that they like how the mats become part of the tub or shower floor. They sometimes forget that it’s there! There’s no risk of the mat shifting or bunching up, eliminating trip hazards. The mats also prevent water accumulation underneath, reducing the risk of mold and mildew growth found with removable mats.

From surfboards to bathtubs, Versatraction’s journey illustrates how innovation, adaptability, and a commitment to safety can transform a niche product into a versatile solution for everyday challenges.

You can shop all of Versatraction’s adhesives at Versatraction.com, Amazon, or QVC. If you’re curious to experience Versatraction’s products firsthand, call the company at 714-973-4589 to schedule an appointment at their Santa Ana warehouse. Products are not available in stores.

Kahuna Grip
KahunaGrip.com
714-973-4589