South County FIAT

South County FIAT

The Italians are coming! The Italians are coming! This historically inaccurate quote was recently made famous from a national television campaign by the auto manufacturer FIAT. Good news for you, the Italian vehicles are no longer in transit, they are here and available today at South County FIAT.

Pat Lustig, Operating Partner of South County FIAT and Maserati (Alfa Romeo to be added this summer), has expanded his automotive footprint with his new dealership in Mission Viejo. Lustig is a 35 year veteran of the car industry. In 2010, Lustig unveiled South County Lexus on Marguerite Parkway near Saddleback College. Four years later, his second dealership brings the sexy appeal of Italian cars to our coastal communities. The dealership offers the entirely revamped FIAT line of vehicles, the legendary Maserati sports cars, and the luxurious Alfa Romeos will be coming soon.

Pat is proud to work side-by-side with his two sons, Pat Jr. and Houston. Pat Jr. is a Finance Manager and Houston is in the sales department, truly making this a family run business. Lustig shared that the retail automotive industry requires long hours, late nights and weekends. “I tried to keep my sons out of the business just like my dad advised me,” admitted Lustig. “I’m blessed that they chose to work with me. Working with Pat and Houston is very fulfilling.”

FIAT was born over 50 years ago, emerging from Post WWII Italy. FIAT has grown and is now the parent company of Ferrari, Maserati, Alpha Romeo and Chrysler. The company from the start prided itself on being a liberating form of self-expression. This spirit continues today, with a variety of FIAT models to fit your personality. The new 2014 500L is the first 4-door, 5 passenger vehicle in FIAT’s history. The 500e is a 2-door hatchback that is solely electric. FIAT offers convertibles, traditional 2-door hatchbacks and has special edition 2014 series, including a 500 GQ series, a 1957 Edition of the 2014 FIAT 500, and a “Small and Wicked” 500 Abarth. Lustig believes that FIAT rounds out the entry level car that was missing with his Lexus dealership. “We have many young adults that FIAT reaches, with models starting under $17,000,” he adds. “This price-point fills a huge gap in sporty, compact offerings for the public.”

The FIAT 500e is featured on the cover of the magazine this month. This electric dynamo delivers over 100 MPGe, and comes with the valuable HOV carpool lane stickers to zip you around the freeways of Orange County. South County FIAT is eager to share their excitement about this vehicle. You can drive off in your own FIAT 500e with only $995 down, and a payment of $199/month on a 36-month lease. “This is an incredible offer,” states Lustig. “You can have a stylish car and get stickers to drive in the carpool lane. All this while you are being environmentally friendly.”

Expanding their appeal in the industry, the 2014 500L is FIAT’s entry into the compact car marketplace. The 500L has room for five passengers. The company has an amazing television campaign to promote this revolutionary vehicle, including a current “Mirage” commercial featuring Sean “Diddy” Combs. Come see for yourself that the 4-door FIAT vehicles do exist, starting at $19,195. With 25MPG in the city, 33 MPG on the highway, the fuel-efficient car has tons to offer.

South County FIAT
28400 Marguerite Pkwy.
Mission Viejo
949.276.7601
SouthCountyFIAT.com

[ Check out our behind the scenes footage of our South County FIAT photo shoot! ]