Renaissance Home Furnishings

Renaissance Home Furnishings… Movin’ on up for “Furniture Row”
By Shelley T. Hudson

Renaissance Home Furnishings in San Juan Capistrano has just enjoyed a renaissance of its own. This long time local favorite has moved on up the 5 Freeway to “Furniture Row” in Laguna Hills, bringing an even greater number of South OC families its signature brand of fantastic furniture at competitive prices with bend-over-backwards customer service.

After a Caltrans project was approved to install a sound wall between the already hidden gem and its main source of exposure—the busy 5 Freeway—owner Dennis Penman decided it was time to pack up his sofas, cabinets and rugs and head to greener pastures. The showroom’s new location in Laguna Hills promises to deliver customers increased accessibility and a more pleasurable shopping experience. Penman and his team of designers are excited about the transition and relish the opportunity to introduce themselves and their vast array of products to an even larger slice of Orange County.

Despite his enthusiasm about this exciting undertaking, Penman’s optimistic forecast for Renaissance Home Furnishings is a tad bittersweet. His almost 14 years in San Juan Capistrano have earned him lifelong friends and fiercely loyal clients. In fact, when news of the Caltrans project first broke, he searched without success in San Juan and San Clemente for a suitable commercial space for his relocation. “I’m thrilled with our new location and that it’s only a few miles away. My goal was to stay local to continue to service the customers who have helped build this business,” Penman shares.

Dennis hopes to maintain these relationships as well as to develop even more with families in the ten additional communities by which he’s now surrounded. The new Avenida de la Carlota location positions Renaissance among other furniture retailers in what has become known as a destination point for home shoppers from all over the county. “We’re just eight minutes and two turns up the freeway,” he says, “and everything about the new store is more convenient.”

Although the environment has changed, the same friendly and talented staff Renaissance’s patrons have come to rely on are along for the ride. Complimentary in-home design consultations will continue to provide discerning clients with a professional opinion and a style direction. Penman asserts, “We help our customers complete their homes. Our designers can fill an empty room from rug to chandelier or help update a dated décor. We get involved in customers’ profiles so we can learn how they want their homes to function and make the best use of their space.”

Dennis Penman attributes Renaissance’s longevity to his fundamental business philosophy—”High volume equals big discounts from our vendors and we pass that savings along to our customers,” he says. The variety of merchandise, both ready-made and custom, make it easy for clients to add to, update or re-do. Penman emphasizes that all of his upholstered furniture is made in the U.S.A. and the average lead time is only two to five weeks. Customers can also select from hundreds of chairs, sofas, tables, cabinets, art, lamps, mirrors, rugs and accessories right off the showroom floor. Renaissance’s typical customer comes in to browse at sofas and leaves with inspiration for their entire home.

Penman’s dedicated clientele sing praises on Yelp and demonstrate their support year after year through repeat business. “The whole staff is just so helpful,” says client Terry Roy, “they have my business for life.”

Come in to the new store at 23301 Avenida de la Carlota in Laguna Hills for Renaissance Home Furnishing’s Grand Opening Sale through the month of May and start the summer with a fresh new look for your family room, bedroom or home office.

Renaissance Home Furnishings
23301 Avenida de la Carlota • Laguna Hills • 949.770.9772 • RenaissanceHomeFurnishings.com