Mercedes of Laguna Niguel

Mercedes of Laguna Niguel

It’s an exciting time at Mercedes-Benz of Laguna Niguel. The dealership has come a long way since its early days as Mission Imports nearly 40 years ago. Since then, Mercedes-Benz of Laguna Niguel has been nationally recognized for its growing sales volume, outstanding customer service and their exceptional parts department which has all led to them receiving some of the highest ratings in customer satisfaction among Mercedes-Benz dealerships in the Nation. And now with a multi-million dollar renovation & a ton of new models on the way, the best is yet to come.

Established in August 1973 as Mission Imports, the dealership is privately owned by the Pingree Family, who are also members of the Laguna Niguel community. To accommodate their steady growth, the business was re-located from Mission Viejo to Laguna Niguel in 1998 on an expansive 22-acre property, making Mercedes-Benz of Laguna Niguel one of the largest Mercedes-Benz dealerships in Southern California. The dealership includes 100 bays in their service department, as well as over 200 pre-owned vehicles available and hundreds of new vehicles in inventory.

In a continued effort to differentiate themselves from other Mercedes-Benz dealerships in the area, a one-of-a-kind dedicated Pre-Owned facility was added to the property in December 2003 as well as a Sprinter Van commercial vehicle franchise in April 2010 which includes sales, service, and customization. In July of this year, Mercedes-Benz of Laguna Niguel also became an official smart car center.

In order to accommodate their continued growth, Mercedes-Benz of Laguna Niguel invested millions to give their facility a facelift. The investment added over 3,000 square feet of showroom space for the exclusive Certified AMG Performance Center (one of only a handful in the country), a complete overhaul of the service department, remodeled parts and accessories boutique, a new 5-Star Guest Lounge featuring complimentary Starbucks coffee, complimentary Wi-Fi access, real-time video of the service department at work, and a Junior Star Lounge Kid’s area. Pat Bolter, General Manager at Mercedes-Benz of Laguna Niguel, explained that “The overall design theme and décor was inspired by the German ‘Autohaus’ concept – contemporary, modern, open, light and airy. Extremely clean and simple, here the cars are the stars.” The renovation and expansion project took nearly nine months, wrapping up in July 2011.

The renovation and expansion comes just in time as all-new models are arriving. Mercedes-Benz USA calls their 2012 vehicles the freshest line of product of any luxury automobile make. The 2012 CLS-Class 4-door coupe, released in June 2011, features a twin-turbo V-8 engine and beautiful sport-body styling. The 2012 SLK-Class Roadster, also released in June, features an all-new bold body design and strong 3.5L V6 engine. New to the market is the 2012 C-Class Coupe. This sleek and sporty vehicle is based off the successful C-Class sedan and comes in several variants. In addition, the 2012 M-Class 5-passenger SUV, to be released this month, boasts an advanced gasoline and clean diesel engine that combines responsive performance with responsive efficiency.

The launch of the new 2012 Mercedes-Benz models, the beautifully renovated showroom and the continued drive to improve their position in the Southern California market are not the only reason why their clients have given them some of the highest ratings in customer satisfaction in the country. Their commitment to provide their clients “5-Star Service at One Star Drive” has been engrained in every aspect of their business… from their award-winning service department that promises a “Zero-Wait” guarantee to their inventory of 200 complimentary Mercedes-Benz courtesy vehicles available when your vehicle is being serviced and complimentary car washes.

One Star Drive, Laguna Niguel | 949.347.3700 | www.mblaguna.com