Killer Dana Surf Shop

Legendary Surf Shop Celebrates 35 Years!

When it comes to gearing up for surfing and the beach, there’s been no better place in Dana Point to turn to over the past 35 years than Killer Dana Surf Shop. From sandals to boards, trunks to wax, the shop offers a full line of quality merchandise for the surf-and-sand lifestyle.

Killer Dana is celebrating its anniversary with a special block party on Saturday, June 13, from noon to 4 p.m. at its expanded store at Golden Lantern and Del Prado. The celebration will feature live music, giveaways and special offers from apparel brand partners. The shop has also released exclusive 35th anniversary T-shirts and gear available for purchase in-store only. From Friday, June 12, through Sunday, June 14, customers will receive a raffle ticket for every $20 spent in-store for a chance to win prizes from participating vendors.

Killer Dana partners Mike and Carrie Foster, along with Steve and Leigh Dunn, made the bold move in 2024 to relocate both the original Violet Lantern store and the harbor location to the former Rite Aid building. The partners also worked with Thrifty corporate to preserve the longtime Thrifty Ice Cream counter within the expanded shop, allowing local residents to continue enjoying their favorite flavors in a unique surf shop setting.

Gary “GW” Wright founded Killer Dana in 1991, naming the shop after the legendary local surf break. The notorious “Killer Dana” wave once posed a formidable challenge for surfers, breaking dangerously close to the rocks lining the Dana Point cliffs and shoreline. The break was largely destroyed following construction of the harbor and break wall in 1966.

Over the past 35 years, Killer Dana has become an internationally recognized brand and a favorite destination for local surfers and beachgoers alike. Visit the Killer Dana Facebook page or follow Killer Dana on Instagram for the full music lineup and additional details about the anniversary block party.

Killer Dana Surf Shop
24829 Del Prado Ave., Dana Point
949-503-1186
KillerDanaSurfShop.com