JFC Xpress Tire Center

JFC Xpress Tire Center
By Shelley Hudson

Kevin honed his skills while working at John’s Foreign Car Service – which happens to be South Orange County’s oldest independent automotive repair shop; owned by his father, master mechanic Russ Graham. Every summer growing up, he learned the ropes of the family business as well as what it takes to provide customers with both quality and value. He attended St. Edward’s School and after graduating in the third alumni class at JSerra High School, he earned a degree from Point Loma University in San Diego. After graduation, Kevin found himself in the same predicament as many recent college grads – searching for a job. He faced the challenge head on and turned it into an opportunity to start his own enterprise.

Graham combined his know-how and business education with the entrepreneurial spirit he learned from his father and opened his own tire store in early 2012. Russ stood on the corner of Crown Valley Parkway and Forbes Road with a sign pointing toward his son’s shop every Saturday. Within a year, the business outgrew its location, so Kevin moved it to a larger space adjacent to his dad’s shop. A 32-year industry veteran, Russ knew that getting the right message out to potential customers is the most difficult aspect of owning a business. Kevin is constantly reinvesting in his company and securing the latest software and equipment to offer the highest level of service to his customers.

With the expansion, JFC Xpress is able to provide a larger selection of in-stock tires as well as a full range of “xpress”—one day or less—services, including alignments, suspension work, oil changes, and brake jobs. A huge inventory of tires in all ranges are on hand every day, including high performance models, light truck and “run flats.” Graham keeps his overhead low by buying in bulk, and he passes the discounts on to his clients. In fact, Kevin states that his prices are lower than any other local shop and even lower than his warehouse store neighbor a block away. “95% of my business is referrals,” says Kevin, “and that motivates me to do the best job I can every time.” When clients find out how much they’re saving—up to $100 per set of tires—word-of-mouth advertising spreads quickly. JFC Xpress guarantees the lowest prices and will match any competitor at any time.

While most local automotive stores parse work out to other shops, JFC Xpress keeps customer waiting times to a mini- mum by offering all services in house and using state-of-the-art technology including dealer-level diagnostic software, tire pressure monitoring systems (TPMS) and “touchless” tire-changing equipment. This allows Graham’s technicians to quickly perform a battery of tests and diagnose issues on the spot. The “touchless” equipment ensures the perfect installation and fit of new tires without ever touching the wheel—ideal for after-market rims and high-end “driving machines.”

Kevin knows that time plus good service equals success in the automotive industry, and he’s set out to prove himself in the community he calls home. His parents, Russ and Sheila, couldn’t be prouder. “Kevin knows more about tires than I’ll ever know,” Russ admits, “I don’t even bother mounting tires anymore—I send all that business to him. JFC Xpress is your one stop shop for all your foreign & domestic car repair needs.” Check out JFC Xpress’s May specials and come see how much you can save!

JFC Xpress Tire Center
28002 Forbes Road, Ste. A, Laguna Niguel • 949 347-1106
jfcxpress.com

Take a behind the scenes look of JFC Xpress Tire Center photo shoot!