Home Instead

To us, it’s personal

For many adults, one of the biggest decisions on the horizon is how and where their aging parents will live out their golden years. It’s a decision that Jim Kordenbrock, owner and president of Home Instead South Orange County, takes very seriously, and one that he can help you make if that time is drawing near.

Home Instead is not only the largest in-home care company, it’s also the most established. Since 1994, Home Instead has provided professional in-home care for older adults who prefer to age in place, meaning, in the comfort of their own home. Helping clients remain safe and independent at home is their mission, delivered through trusted, compassionate, and high-quality in-home care available 24/7. Every Home Instead “Care Pro” is carefully selected, bonded, insured, state-registered, and background-checked, with ongoing training and quality assurance to ensure exceptional care. Jim was inspired to buy the South Orange County region of the Nebraska-based franchise after caring for his father, who lived with Alzheimer’s in his later years. Jim, an Army veteran with a master’s in Gerontology from USC, understands that for families, safety and care are the priorities when finding at-home care.

However, he also understands that bringing up the topic of care can be very difficult. That’s why Home Instead recently launched a new marketing campaign inspired by a beloved holiday classic, reminding us that the first step to making a care decision is to talk about it. Called “Home, But Not Alone,” the 60-second spot serves as a great conversation-starter. The goal is to get parents and adult children talking about the future, and to start asking questions, assessing needs, and, of course, listening. For resources and guidance to learn more about in-home senior care, you may also visit the “Home, But Not Alone” page via the Home Instead website or by scanning the QR code at the top of the page.

“We have a passion to help people age in place. It’s better for their health, their wellbeing, and their spirit,” he says. His team of over 130 Care Pros guarantees that all shifts are covered, so your loved one is never forgotten. As a former caregiver, Jim knows that his team has to have heart to stay in the business. “And that’s who we hire,” he says.

Each month, Home Instead sends a newsletter to its team, recognizing top caregivers and sharing stories that inspire. Globally, the company honors 10 standout Care Pros each year from its international network. This year, the South Orange County franchise nominated one of its own, Margarita Arreola, for Global Caregiver of the Year.

“She exudes compassion, kindness, empathy, and a passion to improve the lives of her clients.” In fact, he says her work ethic and the love she brings to her work are something that truly separates Home Instead from competitors. A professional caregiver since 1995, Margarita says she cares for her clients like family. The daughter of one of her clients says that Margarita has brought her family peace of mind. “Margarita provides simple encouragement that brings my mom to life. In fact, she brings a smile to my mom every single day.”

And for Jim Kordenbrock, a local owner since 2020, the work continues to be deeply personal. “There are moments,” he says, “that reveal the incredible responsibility that comes with caring for others at the end of their lives. I’ve had clients wait for me to enter their rooms before they take their last breath. That’s truly a privilege.” If your parent is among the 62 million Americans aged 65 and older who could benefit from extra support to continue living independently in their own residence, Home Instead offers free consultations to discuss your family’s needs and create a personalized care plan. Contact them at (949) 347-6767 or visit their website at HomeInstead.com/301 for more information.

If you live outside of the South OC area, which includes San Clemente, Dana Point, San Juan Capistrano, Mission Viejo, Laguna Woods, Rancho Santa Margarita, Coto de Caza, Aliso Viejo, or Ladera Ranch, Jim Kordenbrock will gladly call and introduce you to the correct office.

Home Instead
33161 Camino Capistrano, Suite G
San Juan Capistrano
949.347.6767
HomeInstead.com