Cycleogical

Your Ticket to Ride

Victoria Kertz

No gym? No problem. The great outdoors awaits and Cycleogical has your ticket to ride. With hundreds of miles of South OC trails boasting picturesque views and vistas, now’s the time to gear up and get rolling. Whether you enjoy leisurely cruises with the family, want a challenging workout, or seek an opportunity to explore your surroundings while getting some fresh air, owners Bill and Melissa Mol will fit you with just the right bike to suit your needs.

Dana Point’s premier bike shop, conveniently located near La Plaza Park, is stocked with everything you’ll need to hit the open road. As the pandemic made its mark on every business this year, Bill and Melissa anticipated a surge in demand for cycling and prepared for the eventuality that followed. In early February, the Mol’s staffed up and ramped up inventories to meet the needs of the local community, but the level of interest even surpassed their projections. When gyms and offices closed, customers poured in for everything from bike maintenance to road bikes and e-bikes. Mountain bikes flew off the racks, and in just the first four days of California’s lockdown, the most affordable models were completely sold out.

With inventories replenished, Bill is thrilled to see a continued enthusiasm for cycling. As he points out, you can ride year-round in Southern California while getting a workout and enjoying the outdoors. He and Melissa are passionate about promoting healthy lifestyles, and the resurgence in cycling (or riding, as mountain bikers say) has been fueled by the recent desire for alternatives to indoor or densely packed activities.

It was a shared passion for biking that led the Mols to say goodbye to corporate jobs and open Cycleogical, a name that Melissa coined. “We’ve always wanted to do our own thing,” Melissa says. “We’re lucky to have a great staff and a good sense of family,” she adds.

Cyclelogical offers all manner of bikes, from sleek road frames to electric styles and rugged mountain varieties, as well as every accessory and part a cyclist could imagine. With an unprecedented demand for maintenance and repairs in past months, Bill says parts like tubes and tires are difficult to secure, so he proactively sources them from all over the country. It’s this level of commitment that enables Cycleogical to offer a high level of service, such as a quick, 24 to 48 hour turnaround for repairs.

Their service team (some of whom have been there since doors opened) are an integral part of the customer loyalty the company has cultivated. The newest addition to the service department isn’t a person, though; it’s a heavy-duty lift that allows the team to service and repair e-bikes, which typically weigh too much for other shops to handle. In fact, the Mols are in the development stage of a store-branded e-bike they expect will be available next year.

Cycleogical is also finding creative ways to host organized charity rides like it’s done in the past. The Mols have sponsored annual events such as the Dana Point Grand Prix and Kids on Wheels, both of which raise funds for new bikes that are donated to the Boys and Girls Club of the South Coast Area. Due to social distancing guidelines, the Mols have opted to sponsor a Virtual Ride Challenge this year. Proceeds will benefit the Boys and Girls Club, and will also be used to incentivize kids to participate by offering a range of prizes. “We want to encourage kids to get outside,” Melissa says of the new event. “They say it only takes three weeks for healthy lifestyle changes to become habits.” Fortunately, the same is true for adults!

Start your cardio routine with a new bike or check one out for a family member. Premium brands like Cannondale, Santa Cruz, Yeti, and Pivot are in stock and waiting for you at Cycleogical. And with the holidays right around the corner, it’s the perfect place to shop local and support a family-owned business.

No matter what kind of bike the cyclist in your life rides, Cycleogical has a high-tech accessory, helmet, or car rack to give this season. The friendly and knowledgeable staff will help you make the best decision, and don’t forget to say hello to the resident, shop dog, Ryder. The sweet, standard poodle is always on hand when the Mols are in the shop.

Cyclelogical
34102 La Plaza A, Dana Point
949.542.4777 • CyclelogicalBikes.com

Instagram: @cycleogical
Facebook: @Cycleogical
Twitter: @itsCycleogical
YouTube: Cycleogical Channel