Capistrano Toyota

Capistrano Toyota, A Hogan Family Tradition
By Shelley T. Hudson

2011 has been a banner year for Roger Hogan, Sr., owner of Capistrano Toyota, and 2012 looks to be even bigger. His family is growing early next year, so he’ll have two more grandchildren to include in his familiar “Oh, Baby! Where Great Deals are Born Every Day” ad campaign. Hogan’s dealership is heading toward a significant expansion, and he’s beaming with excitement about Capo Toyota’s partnerships with the CARE Foundation, the Ocean Institute and a host of other important local charities and organizations.

For every car sold in October, Capistrano Toyota promised to donate $100 toward breast cancer research. By Halloween, a whopping $43,600 in donations had been generated and Hogan couldn’t be happier. Also benefitting from Capo Toyota’s generosity is the CARE Foundation, which supports Capistrano Unified Schools. A donated Prius was raffled off in October for CARE (the second one this year!) at the “Taste for Education” event. Hogan says he’s been impressed with the foundation’s volunteers, who “give hundreds of hours of their own time” in the name of local children.

He also trumpets the efforts of Dana Point’s Ocean Institute, which educates over 100,000 students each year about marine science and maritime history in hands-on labs. Capo Toyota recently presented its third Prius to the Ocean Institute as part of the “Million Dollar Home Giveaway” fundraiser.

Sharing his success with those who surround him seems to be Hogan’s favorite habit. He’s especially animated when discussing his family. “They’re my reason to keep this going,” he says, referring to the close-knit clan. “It’s a rarity when a parent gets to share not only his own success, but to share in the success of his sons. My sons have taken our business to a whole different level.”

Hogan credits the camaraderie of his loyal staffers—including many family members—with the dealership’s reputation for customer service excellence. Capistrano Toyota is one of only a few local dealerships that is still family-owned and Hogan is convinced that this “family business” atmosphere makes a difference to buyers throughout the process of purchasing a new vehicle. “One can never undervalue customer service,” he asserts, “and it’s more important than ever now that customers have so many options. They just deserve a good experience.”

As exciting as this year has been for Capo Toyota, 2012 looks to be even bigger. The dealership is planning a major expansion in April, when the showroom and service operation will have an additional two acres of breathing room. Capistrano Toyota will take over the adjacent property and have an opportunity to provide even more choices for customers. Hogan describes the renovation as “a move out of necessity” and is looking forward to providing even better customer service, a wider selection of new and pre-owned vehicles and a quicker turnaround time in the service department.

A “green” showroom is planned as one of the changes that will come with the larger dealership. With Toyota’s rollout of several new Prius models, the timing is ideal. Capo Toyota has already seen a surge in interest for these eco-friendly poster-cars with the release this Fall of the Prius v. The highly-anticipated plug-in version is expected to arrive in the beginning of 2012—you can even pre-register online at www.capovalleytoyota.com. The Prius c model will be smaller, lighter, sportier and more affordable- making it a great fit for the younger market. This latest incarnation is rumored to boast even higher gas mileage than current Prius models, which is—gasp!—50 MPG.

33395 Camino Capistrano
San Juan Capistrano
877.857.0134
www.CapistranoToyotaScion.com