OC Real Estate 411

OC Real Estate 411
By Shelley Hudson

Readers might remember Matt and Robyn Webb from a Local Dish feature last year detailing their bustling business called OC Short Sale 411. The Webbs answered a desperate need in the marketplace for homeowners who were tethered to bad mortgages or who owed more than their home was worth. What a difference a year makes! As the housing sector recovers, the Webbs are getting back to the methods that set them apart when they started their real estate company in 2004: bringing a business approach to real estate, with an elevated level of professionalism and intense focus on the homeowner’s profitability.

Recent reports have shown a dramatic change in the South Orange County real estate market, and with it has come an acute inventory shortage. In fact, inventory levels are so low that once a home is in the MLS, and priced at fair market value, it’s as good as sold. So how does one choose an agent in a market where an agent is a commodity?

Enter Robyn and Matt Webb of OC Real Estate 411. They understand all too well that public perception is that hiring a real estate agent to sell your home is a “necessary evil.” Matt and Robyn utilize a powerful “Design To Sell” business concept to take your real estate commission dollars and put them to work in a definitive, profitable manner.

The “Design to Sell” concept is a value-added service that works for a wide range of homeowners, with varying goals, that may have a budget from as low as $200, up to $30,000. This “mini-makeover” starts with an unbiased, third party valuation of the home’s market value. The Webb team then assesses the home and recommends changes that increase visual appeal for the home’s sale value. The Webbs can take a seller’s small investment and apply it to upgrades, typically resulting in a nearly 1,000 percent return. That’s not a typo. The average investment a client makes is $3,769, and the average return – based on sales price – is $42,900. Matt and Robyn retain and manage all subcontractors at no charge – that’s like getting the services of a general contractor for free!

On top of these smart design concepts, Robyn and Matt stage the home with the homeowner’s existing furniture and some of their own added pieces. The end result is a dramatic makeover, with mass buyer appeal, bidding wars, and a final sale price that exceeds the homeowner’s expectations. The Webbs even guarantee their work and structure commissions based on actual results.

Having closed over $100 million in real estate, with MBA’s in Marketing from USC, Matt and Robyn have expertise in understanding the dynamics of showing a home to prospective buyers. “Despite their many different preferences and personalities, there are some common threads amongst all buyers, and we know them well,” Robyn adds.

In addition to running this multi-million dollar operation and raising a family, the Webbs are heavily involved in the business development side of real estate. Both Matt and Robyn travel all over the country teaching credentialed real estate courses. “We learn a lot from teaching,” says Robyn, “and we hope to raise the bar of professionalism in this industry.” She has been recognized by OC Metro and the Orange County Register and is a regular guest on AM 870’s “The Home Show.” Matt also sits on the Board of Directors of the Pediatric Cancer Research Foundation, which raises millions for kids with the disease. “Despite having healthy kids ourselves, this organization has touched me and I’m happy to help families who aren’t so lucky,” he says.

Robyn and Matt bring the same level of dedication and determination to everything they do. Robyn insists, “We don’t want satisfied clients. We want them dazzled!”

Take a behind the scenes look of OC Real Estate 411’s photo shoot!